diff --git a/src/c3nav/mapdata/migrations/0025_remove_area_stuffed.py b/src/c3nav/mapdata/migrations/0025_remove_area_stuffed.py
index 88119d77..b459e64c 100644
--- a/src/c3nav/mapdata/migrations/0025_remove_area_stuffed.py
+++ b/src/c3nav/mapdata/migrations/0025_remove_area_stuffed.py
@@ -2,7 +2,7 @@
 # Generated by Django 1.11.2 on 2017-07-13 10:31
 from __future__ import unicode_literals
 
-from django.db import migrations
+from django.db import migrations, models
 
 
 def convert_stuffed_area_to_location_group(apps, schema_editor):
@@ -24,6 +24,11 @@ class Migration(migrations.Migration):
     ]
 
     operations = [
+        migrations.AlterField(
+            model_name='locationgroup',
+            name='color',
+            field=models.CharField(blank=True, max_length=32, null=True, verbose_name='background color'),
+        ),
         migrations.RunPython(convert_stuffed_area_to_location_group),
         migrations.RemoveField(
             model_name='area',
diff --git a/src/c3nav/mapdata/migrations/0035_auto_20170916_1216.py b/src/c3nav/mapdata/migrations/0035_auto_20170916_1216.py
new file mode 100644
index 00000000..9ad547f8
--- /dev/null
+++ b/src/c3nav/mapdata/migrations/0035_auto_20170916_1216.py
@@ -0,0 +1,20 @@
+# -*- coding: utf-8 -*-
+# Generated by Django 1.11.2 on 2017-09-16 12:16
+from __future__ import unicode_literals
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('mapdata', '0034_auto_20170807_1523'),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name='locationgroup',
+            name='color',
+            field=models.CharField(blank=True, max_length=32, null=True, verbose_name='background color'),
+        ),
+    ]
diff --git a/src/c3nav/mapdata/models/locations.py b/src/c3nav/mapdata/models/locations.py
index 6e0b490f..7e03b145 100644
--- a/src/c3nav/mapdata/models/locations.py
+++ b/src/c3nav/mapdata/models/locations.py
@@ -183,7 +183,7 @@ class LocationGroup(Location, models.Model):
     category = models.ForeignKey(LocationGroupCategory, related_name='groups', on_delete=models.PROTECT,
                                  verbose_name=_('Category'))
     priority = models.IntegerField(default=0, db_index=True)
-    color = models.CharField(null=True, blank=True, max_length=16, verbose_name=_('background color'))
+    color = models.CharField(null=True, blank=True, max_length=32, verbose_name=_('background color'))
 
     objects = LocationGroupManager()